Project Summary

After successfully completing a network-wide remerchandising program for National City Bank, BrandPartners identified a previously overlooked opportunity residing right in the bank's Cleveland headquarters building: its prime window real estate.

Ten large storefront windows were transformed into a series of street-level billboards along one of the city's major intersections. With dramatic evening lighting, the displays project the banks image and promotions 24 hours a day, seven days a week-free of charge.

BrandPartners first campaign paired National City's support for breast cancer research with their sponsorship of the Cleveland Browns in "Real Men Wear Pink." Several years of successful partnership have followed and today the program has been expanded to six additional sites with merchandising campaigns promoting a holiday gift card program, a savings program and a points program.