Project Summary

In response to a changing cityscape, Westfield Bank wanted to relocate an existing branch in a traditional downtown area, to a site in a nearby shopping mall situated on the lower level of a 28-story office complex, without losing key customers in the process.

BrandPartners opted to leverage the architectural integrity of other Westfield office locations, integrating instantly recognizable visual elements outside the new branch, near the office complex elevator area, in order to attract customers to the newly designed and outfitted retail branch interior.

Colorful window displays combined with targeted digital messaging became eye-catching elements complimenting both the mall shopping and retail banking experiences. Added to unique interior design elements, an environment was created that is interesting, comfortable, functional and inviting to passersby.