Project Summary

The Provident Bank's Jersey City location is directly across the street from the Jersey City train station and features a wealth of prime window real estate. Provident wanted to take full advantage of the nearly 100 feet of window space and incorporate a design that would "wow" people as they got off the train, or passed by the location.

The resulting BrandPartners design is modern and eye-catching. Though the space was long and thin, creating a challenge for both design elements and customer circulation, the resulting floor plan radiates a sense of flow from one space into another.

Understanding the increasing evolution toward digital signage, BrandPartners enriched the consumer experience with intelligent, dynamic electronic messaging that featured six 40-inch LCD displays, fitted together to create two sets of seamless banners, each hung in designated zones. The signage projects financial facts, brand positioning, product offerings and local news.