Project Summary

SunTrust Bank, with an impressive record of profitable growth, determined a need for a new retail prototype to use for its continued branch expansion. As one of the nation's largest retail banks, SunTrust also wanted to ensure that any new prototype design would complement the successful business model it had worked long and hard to develop.

After an exhaustive review, SunTrust turned to BrandPartners for its branding and business expertise to design a prototype branch, incorporating a desired multi-layered customer experience, yet uncomplicated enough to apply to all branches. BrandPartners developed a prototype design that delivered a customer-friendly physical environment.

SunTrust then asked BrandPartners to extend the prototype into selected, high-growth markets of the bank's footprint. With the shift to a consistent retail environment, more standardized processes and product delivery, SunTrust was able to shorten the time for new offices to achieve profitability. Flexible design elements also allowed the bank to make easy and inexpensive modifications to existing locations.