Project Summary

On the heels of an identity refresh, M&T Bank wanted to extend their new brand attributes to their growing retail network. M&T selected BrandPartners to design a new branch prototype interior that was in line with their new positioning, using their desired customer experience as its foundation. In conjunction, BrandPartners was tasked with developing a branded merchandising package that would infuse the new brand look and communication style into their 650 existing branches.

The new branch design immediately became part of the bank's aggressive build and renovation program, slated to appear in 50 locations within the first year. Elements of the branded merchandising program have also rolled out across the network through a cost-effective retrofit program, with additional enhanced components planned for key growth markets.